Case Study

Controlling costs

With a printer that doesn’t require a Plan B be put in place, Smith says they can now do almost everything in-house. That makes it easier to forecast costs and budget. “What’s really important is having the ability to control what we’re doing and having this creative tool that supplements the rest of our department’s services,” says Smith.

Versatility

With the PRO-2000 being equipped with pigment-based inks and the latest technology, the sales team expressed confidence in the machine’s ability to handle any print job. The PRO-2000—in fact, the entire PRO Series—was designed to work seamlessly with any media type. Matte Black and Photo Black have their own dedicated nozzles, meaning there’s no need to manually switch ink tanks between print jobs. So far Smith has used fine art paper, matte paper and smooth pearl paper. And when he decided to dust off some decade-old media that the previous printer couldn’t handle, he ended up with eight portrait prints. “With this printer, I can translate my creativity into producing products that are very sellable.”

First-rate sales and technical support

Smith speaks highly of the support he received both before and after buying the large format printer. His sales rep arranged a field trip to nearby Emily Carr University, which has two PRO-2000s. He spoke directly with their printing services manager and watched a demo. “That was extremely helpful,” says Smith.

When there were some minor difficulties during setup, Smith expressed his concerns to Canon. “The response was extremely positive,” he says. “We rebooted the printer and were sent replacement inks. Since then, everything has worked perfectly.” With the old printer, the manufacturer twice sent warranty replacements—one a refurbished model—because they couldn’t fix the issues. “Starting off [this time]with a minor problem scared me,” says Smith, “but to have it solved immediately—something that was difficult to deal with in our other situation—was huge for me.”