Canon Adds EOS R50 and EOS R8 to the Growing EOS R Mirrorless Camera System

Plus, image storytelling through R-mount lenses is ramped up with additions of the new RF-S55-210mm F5-7.1 IS STM and RF24-50mm F4.5-6.3 IS STM lenses

 

BRAMPTON, ON., February 7, 2023 – Canon Canada Inc., a leader in digital imaging solutions, announced today the launch of the new EOS R50 camera body, ideal for entry-level users, and the EOS R8, an extremely compact, full-frame camera aimed at advanced amateur photo and video enthusiasts looking for budget-friendly options that don’t sacrifice performance. Additionally, two new RF-mount lenses are being introduced to the ever-growing R-mount lens lineup.

 

EOS R50

Compact, lightweight and ideal for those looking to step up their video quality, the EOS R50 provides an impressive movie-shooting experience thanks to the APS-C sensor, with 4K video, uncropped 4K capture (at all frame rates) and outstanding Dual Pixel CMOS AF technology. With the addition of whole area tracking and subject detection, difficult photo and movie opportunities can be easier to capture with a 24.2-million-pixel, APS-C sized image sensor. In addition, the EOS R50 is equipped with an eye-level electronic viewfinder to help achieve shot steadiness and ease viewing in bright sunlight conditions. A great camera for those who are looking to lean into interchangeable lenses, the EOS R50 camera can capture travel adventures, family portraits, sports, wildlife and even help a small business with marketing imagery.

 

EOS R8

The EOS R8 – affordable and functional – is a full-frame mirrorless camera aimed at the up-and-coming video or photo enthusiast. This camera comes with class-leading autofocus while still extremely capable for everyday and general photography use. Equipped with a 24.2-megapixel CMOS image sensor and DIGIC X image processor, the EOS R8 is optimal for full-frame RF lenses – allowing enhanced wide-angle field of views when compared to APS-C sensor cameras. Extremely lightweight and compact, the EOS R8 shoots up to 6-fps with 1st-curtain Electronic shutter, and up to 40-fps with full electronic. For users who’ve already explored interchangeable lens cameras but haven’t yet broken into mirrorless, the EOS R8 should be the camera that takes them over the threshold to capture events, weddings, still life, travel and pets.

 

Additional product specs include:

 

Video performance

Enhanced usability for video correction

Connectivity

 

Alongside the camera bodies, Canon will release two new lenses. The RF-S lens line, optimized for the smaller APS-C sensor size, expands with the Canon RF-S55-210mm F5-7.1 IS STM lens. This is a telephoto zoom, giving coverage equivalent to an 88–336mm lens on a full-frame camera. The lens opens the door to telephoto photography and videography, with 4.5 stops optical image stabilization and close focusing that can fill the frame with a subject roughly 2x3 inches in size (at its 210mm zoom setting and minimum focus distance). And it does all this in an incredibly lightweight and compact package.

 

The Canon RF24-50mm F4.5-6.3 IS STM is a new, compact standard zoom lens for full-frame EOS R-series cameras. Ranging from true wide-angle to traditional “standard lens” coverage at 50mm, the lens is a travel friendly design with an extremely compact exterior. The RF24-50mm F4.5-6.3 IS STM lens is just over 2 inches long when fully retracted, under 3.5 inches when extended and weighs less than half a pound. Optical Image Stabilization, with 4.5 stops of shake-correction, further enhances the lens’ appeal for video and still-image shooting. It’s also useable on an APS-C sensor Canon camera, where the lens’ effective coverage is equivalent to what a 38–80mm would deliver on a full-frame camera.

 

Price & Availability

The Canon EOS R8 camera body will be available for an estimated retail price of $1,999.99*. The Canon RF24-50mm F4.5-6.3 IS STM lens with the EOS R8 will have an estimated retail price of $2,299.99*. The EOS R50 with the RF-S18-45mm 4.5-6.3 IS STM lens will be available for an estimated retail price of $1,049.99*. The RF24-50mm F4.5-6.3 IS STM lens will be available for an estimated retail price $419.99* while the RF-S55-210mm F5-7.1 IS STM lens will have an estimated retail price of $479.99*. All products are currently scheduled to be available in Spring 2023.

 

For more information, please visit Canon Canada's website.

 

About Canon Canada Inc.

Headquartered in Brampton, Ontario, Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A. Inc., is a leading provider of consumer and business-to-business digital imaging solutions. Innovation and cutting-edge technology have been essential ingredients in Canon’s success. Canon Canada Inc. is committed to the highest level of customer satisfaction and loyalty, providing 100 per cent Canadian-based service and support for all of the products it distributes. Canon Canada Inc. is dedicated to its Kyosei philosophy of social and environmental responsibility.

 

For more information, please visit canon.ca or follow the company on Facebook, Twitter or Instagram using @CanonCanada.

 

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Corporate Communications

Canon Canada Inc.

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