New Compact, Lightweight Standard Zoom RF Lens Is Ideal for Users Looking to Add to Their RF Lens Collection at an Affordable Price
BRAMPTON, ON., FEBRUARY 12, 2020 - Whether it’s evoking an emotion, telling a story or reminiscing about a moment in time, visual creators of all levels know that a high quality, trusted lens is necessary to capture the essence and power of an image. Creating for the creators, Canon Canada Inc., a leader in digital imaging solutions, today announced the introduction of its newest RF lens, the RF 24-105mm F4-7.1 IS STM standard zoom lens. The new compact and lightweight RF lens will be the perfect addition to a creator’s collection, delivering on quality output at an affordable price.
Cementing Canon’s vision for the EOS R line to become as widely popular as its celebrated EOS DSLR line, the new RF 24-105mm F4-7.1 IS STM lens pairs quality output with an affordable price. The lens is compact for everyday use at 3.5in (88.8mm) in length and weighing in at 13.9oz (395g), boasting a long zoom range starting 24mm wide within a compact and lightweight body. The new lens also possesses Optical Image Stabilization Technology, which helps steady camera shake up to five stops1, reducing image blur. The lens also includes Movie Servo AF using STM (stepping-motor) technology that contributes to both fast auto focus for still images as well as smooth, quiet auto focus for video in conjunction with camera’s Dual Pixel CMOS AF on compatible Canon full-frame mirrorless cameras.
Additional noteworthy features of the RF 24-105mm STM standard zoom lens include:
Availability and Pricing
The Canon EOS RF 24-105mm F4-7.1 IS STM lens has an estimated retail price of $549.99 CAD for the lens only*. It will also be sold as a body-and-lens kit with the EOS R and RP cameras.
To learn more about the Canon RF lenses and the EOS R system, please visit canon.ca.
About Canon Canada Inc.
Headquartered in Brampton, Ontario, Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A. Inc., is a leading provider of consumer and business-to-business digital imaging solutions. Innovation and cutting-edge technology have been essential ingredients in Canon's success. Canon Canada Inc. is committed to the highest level of customer satisfaction and loyalty, providing 100 per cent Canadian-based service and support for all of the products it distributes. Canon Canada Inc. is dedicated to its Kyosei philosophy of social and environmental responsibility.
For more information, please visit canon.ca or follow the company on Facebook, Twitter or Instagram using @CanonCanada.
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Press/Media Contact
Corporate Communications
Canon Canada Inc.
mediarelations@canada.canon.com
*Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.
1 According to CIPA standards.
Canon and EOS are registered trademarks of Canon Inc. in the United States and may also be registered trademarks or trademarks in other countries.