Canon Photographers Help Raise Over $11,000 on Behalf of Magenta Foundation
Proceeds support under-represented and emerging young artists in field of photography
BRAMPTON, ON., DECEMBER 09, 2020 – Canon Canada Inc., a leader in digital imaging solutions, is excited to announce that with the help of Canon photographers and videographers across the country, it helped raise $11,760 on behalf of the Magenta Foundation.
The proceeds came through the Canon EOS R System Road Trip, a series of outdoor events that took place through late summer and early fall. With 20 stops in 12 cities across Canada, the Road Trip invited local photo and video hobbyists and professionals to sign up and “test drive” the EOS R5 and R6 full-frame mirrorless cameras in unique outdoor spaces with all the appropriate physical distancing and contact tracing protocols in place. More than 1,100 photo and video enthusiasts registered for the events. Attendees paid $10/registration, and 100 per cent of the proceeds went to the Magenta Foundation.
“Canon Canada’s Canon EOS R System Road Trip raised a remarkable amount for our Flash Forward Incubator Program, and we are so pleased with the donation,” said MaryAnn Camilleri, Founder of The Magenta Foundation. “We’re grateful for every dollar, as it will definitely make an impact on the nationwide arts education we provide. Our program reaches youth in underserved communities from coast-to-coast, and these funds will make a lasting impact on Flash Forward Incubator and all the youth who take part. Thank you, Canon Canada.”
The Magenta Foundation is a trailblazing charitable arts-publishing house dedicated to helping under-represented and emerging young artists through empowerment, mentorship, and the creation of opportunities and exhibitions to showcase their work within and beyond their communities. Programs like the annual Flash Forward Competition and The Flash Forward Incubator have helped to foster the future generation of visual artists in Canada since its inception 16 years ago.
“Our Canon corporate philosophy is Kyosei: all people – regardless of race, religion or culture – harmoniously living and working together into the future. We strive to embody this daily within our teams and at Canon,” says Justin Lam, Senior V.P. & G.M. of the Imaging Technology Communications Group at Canon Canada. “That’s why we’re happy to help support the Magenta Foundation and the great work they do to help under-represented and emerging young artists, the future generation of creators.”
About Magenta Foundation
The Magenta Foundation is a trailblazing charitable arts-publishing house that consistently showcases the work of talented artists on a global scale, drawing attention to under-represented and emerging artists with powerful exhibitions and a roster of impressive international publications. Our unique arts programs for emerging artists and high school students allows us to foster the future talent in Canada coast to coast.
Magenta has continued to evolve by finding new and innovative ways to connect artists to the global arts world through digital technologies, expanding its publishing departments to bring the most notable artists forward. Under the Magenta umbrella, there is something for everyone to enjoy and be inspired by.
About Canon Canada Inc.
Headquartered in Brampton, Ontario, Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A. Inc., is a leading provider of consumer and business-to-business digital imaging solutions. Innovation and cutting-edge technology have been essential ingredients in Canon’s success. Canon Canada Inc. is committed to the highest level of customer satisfaction and loyalty, providing 100 per cent Canadian-based service and support for all of the products it distributes. Canon Canada Inc. is dedicated to its Kyosei philosophy of social and environmental responsibility. For more information, please visit canon.ca or follow the company on Facebook, Twitter or Instagram using @CanonCanada.
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Press/Media Contact (Magenta Foundation)
Doug Wallace, Wallace Media
doug@wallacemedia.ca
Press/Media Contact (Canon Canada)
Corporate Communications, Canon Canada Inc.
mediarelations@canada.canon.com
