World’s First Flash Featuring Auto Intelligent Bounce Technology* Introduced from Canon

New Speedlite 470EX-AI Flash Offers Photographers the Opportunity to Enhance The Creativity of their Captured Images

BRAMPTON, ON., February 25, 2018 Canon Canada Inc., a leader in digital imaging solutions, is excited to announce the Canon Speedlite 470EX-AI Flash, a revolutionary new flash system designed with entry-level and enthusiast photographers in mind. The one-of-a-kind flash incorporates Auto Intelligent (AI) Bounce technology – engineered to automatically and intelligently configure the most appropriate bounce angle resulting in ideal lighting conditions. The Speedlite 470EX-AI Flash could help alleviate the stigma attached to flash photography as being too difficult, while serving as a gateway for photographers looking to expand their skill set, especially those who recently stepped up from smartphone photography.

At the core of Canon’s Speedlite 470EX-AI Flash is the innovative, new AI Bounce technology. AI Bounce automatically and intelligently determines and dictates the optimal angle of flash based off two distance variables: the distance between the camera and the ceiling, and the distance between the camera and the shooting subject. This technology allows photographers, in particular those who are new to flash photography, to utilize the ideal lighting situation and natural brightness of the room. For more advanced photographers who often alter the horizontal or vertical direction of their camera back and forth, the Canon Speedlite 470EX-AI Flash will remember the previous bounce angle and restore the flash to that position.

Additional features of the Canon Speedlite 470EX-AI Flash include infrared AF assist mode, optical receiver transmission, and flash coverage from 14mm and 24mm to 105mm.

The Canon Speedlite 470EX-AI Flash is scheduled to be available April 2018 for an estimated retail price of $500.00**. For more information, please visit www.canon.ca.

About Canon Canada Inc.
Headquartered in Brampton, Ontario, Canon Canada Inc., a wholly owned subsidiary of Canon USA, is a leading provider of consumer, business-to-business and medical digital imaging solutions. Innovation and cutting-edge technology have been essential ingredients in Canon's success. Canon Canada Inc. is committed to the highest level of customer satisfaction and loyalty, providing 100 per cent Canadian-based service and support for all of the products it distributes. Canon Canada Inc. is dedicated to its Kyosei philosophy of social and environmental responsibility.

For more information, please visit: www.canon.ca or follow the company on Facebook, Twitter or Instagram using @CanonCanada.

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* As of February 25, 2018. EOS cameras sold up until June 2014, as well as EOS Rebel T7, EOS Rebel T100, EOS Rebel T6, EOS M6, EOS M5 and EOS M3, do not support "AI.B full-auto." For a list of compatible Canon cameras please visit, usa.canon.com/470chart
** Availability, price and specifications are subject to change without notice. Actual prices are set by individual dealers and may vary.